International Education Group

Mission & Vision



Schools summarise their goals and objectives in mission and vision statements.Both of these serve different purposes but are often confused with each other. While a mission statement describes what a school wants to do now, a vision statement outlines what a school wants to be in the future.

The Mission Statement concentrates on the present; it defines the customer(s), critical processes and it informs you about the desired level of performance.

The Vision Statement focuses on the future; it is a source of inspiration and motivation. Often it describes not just the future of the school but the future of education within society in which the school hopes to effect change.

Comparison chart
Mission Statement Vision Statement
About A Mission statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives related to your customer needs and team values. A Vision statement outlines WHERE you want to be.Communicates both the purpose and values of your school.
Answer It answers the question, “What do we do? What makes us different?” It answers the question, “Where do we aim to be?”
Time A mission statement talks about the present leading to its future. A vision statement talks about your future.
Function It lists the broad goals for which the organisation is formed. Its prime function is internal; to define the key measure or measures of the organisation’s success and its prime audience is the leadership, team and stakeholders. It lists where you see yourself some years from now. It inspires you to give your best. It shapes your understanding of why you are working here.
Change Your mission statement may change, but it should still tie back to your core values, customer needs and vision. As your organisation evolves, you might feel tempted to change your vision. However, mission or vision statements explain your organisation’s foundation, so change should be kept to a minimum.
Developing a statement What do we do today? For whom Where do we want to be going
do we do it? What is the benefit? forward? When do we want to
In other words, Why we do what reach that stage? How do we
we do? What, For Whom and want to do it?
Features of an effective statement Purpose and values of the organisation: Who are the organisation’s primary”clients” (stakeholders)? What are the responsibilities of the organisation towards the clients? Clarity and lack of ambiguity: Describing a bright future (hope); Memorable and engaging expression; realistic aspirations, achievable; alignment with organisational values and culture.

Mission Statements

Every school needs to develop a Mission Statement which reflects the school’s special and unique qualities and is enwrapped within a message that is communicated well, known and understood by all the school community. Therefore, it needs to be publicly and marketed effectively as part the School’s branding.

Mission statements should be creative, easily captured and remembered. Therefore, it needs to be simple and short.

Important questions need to be asked prior to establishing a Mission Statement such as, ‘What makes our Mission Statement unique?’ as opposed to rehashing the same types of jargon employed by a high percentage of other schools.

Second, we should be thinking hard about what we really mean by the wording of a Mission Statement that gives it relevance and is unambiguous.

These are the types of questions that should be reflected upon and resolved, which GEL can help you with.

Vision Statements 

A vision statement is like a commentary of the Mission Statement, expanding upon how it will be practically implemented in clear, concise statements which can easily be monitored and evaluated.

GEL specialises in this area of school development and our experts are available to offer the right training and consultancy for your school. To find out more, why not apply for further information today!

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